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Thursday, 28 June 2012 18:13

How to Improve Your Content Marketing Strategy Featured

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Whether or not you were able to make it to this month’s meeting featuring with Joe Pulizzi, we know you’ve got content marketing on the brain. It’s all around you in the social space! Blogging. Videos. Podcasts. Ebooks. Email campaigns. It’s all content marketing and it’s all really important to your business’ digital strategy.

 

Fortunately for you, Columbus is a pretty great place to be these days in terms of developing, researching, and refining the content that will most effectively help you find and retain your customers. Take advantage of the local buzz and check out how you can improve your content marketing strategy now:

1. Let’s start off how you can improve your content marketing strategy with the slides from Joe’s presentation last week. Now since great presenters know that it’s little reading and lots of images that make a Powerpoint presentation great while speaking to an audience, some of these slides won’t make sense if you weren’t there to take notes. But there are definitely some nuggets in there that will help you get an idea of why it’s important and how you need to start exploring the possibilities of content marketing for your particular niche.

2. Next on the list is Content Marketing World. This conference started last year in Cleveland and is moving to Columbus for this September’s event. Without a doubt, if you want to learn from the top experts on implementing content marketing for better business practices, this is the place to be. Over 99% of the attendees who went in its first year said they would absolutely attend again and we’re lucky enough to have it right in our town this year. So if you know this is important for your business to focus on and you want to learn from the best without having to travel, get registered.

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