Media Planning
nxtConcepts is a media-neutral planning resource. We are responsible for developing comprehensive consumer marketing strategies and then creating tactical media plans to seamlessly execute the strategy.
Our relationships with media partners and strong negotiation skills allow us to cost-effectively deliver the best programs for our clients, while engaging the audience in the right way.
Some of the services we provide include: Media Planning & Execution, Influencer Vetting and Recruitment, Multi-Language Translation (French, Spanish, Mandarin), nxtConcepts Buying Group for OOH, Radio, TV, OTT
WHY DO YOU NEED TO PLAN YOUR MEDIA? DID YOU KNOW:
- Only 15% of your target market look at direct mail pieces, brochures, newspaper ads and still respond to traditional forms of advertising?
- Only 27% of your target market will still read your emails, listen to a radio or TV spot?
- Only 47% of your customers will visit your website. They'd rather see what you have to say on Facebook or Twitter.
- 93% of your customers have a mobile phone and will look for your information through a screen size that's smaller than your hand.
Source (Pew Research Report)
Marketing is fragmented today. There will never be again one form of marketing that dominates. That means its critical you know which channels deliver the best results and what formula will produce the most return for your budget. nxtConcepts will work with you to build the most cost effective and targeted plan to deliver the objectives and campaign goals you seek.
